Nick Janicki: The Story Of True Rest

Nick Janicki: The Story Of True Rest

True REST partnered with Mathias Magnason to create a 6-minute founder film at a moment of change for the brand.
 
The process focused on simplifying a complex space—mental health, float therapy, national growth—into something clear, human, and relatable. From the first conversation to the final edit, the film stayed anchored in the founder’s voice, the problem, and the proof behind it.
 
Shot in a clean, cinematic style, the film moves from origin to scale to future—capturing over a decade of growth, 50+ locations, and a model now expanding toward 250+.
 
A film that feels true to where they’ve been—and where they’re headed.